OVERVIEW

Introduction to Business of Aesthetics is organized by International Academy of Aesthetics (IAA).

About this course:
Upon registration, attendees will be granted access to the online learning management system and enrolled in the Introduction to Business of Aesthetics Online Program. This 1-hour online program introduces physicians, physicians assistants, nurses, aesthetic practice or med spa owners, medical directors, practice managers, sales consultants and practice administrators to the med spa industry. This online program will also help attendees identify their individual business goals so that they may clearly understand how to transition and thrive in the medical spa and aesthetic medicine space.

Introduction to the Business of Aesthetics Online Course
Online Course Objectives:
Introduction to the Business of Aesthetics Online Course is an online lecture that is designed to introduce members to the profitable business of facial aesthetics. This lectures covers business-related topics that are helpful to know when beginning a career in the field of facial aesthetics.

• What’s Our Industry Worth? Billions
• How Much Are Clients Worth?
• Return on Investment and Profitability
• Research Your Market
• The Aesthetics Patient Chart
• Aesthetics Patient Photography
• You Are Your Aesthetics Portfolio
• Social Media Matters
• The Non-Medical Consultation Process
• Effectiveness in Communication
• Juggling Client Emotions
• What Does Your Success Look Like Now?
• 6 Proven Steps to Reach Success