16th Annual Medicare Market Innovations Forum

16th Annual Medicare Market Innovations Forum is organized by Strategic Solutions Network (SSN) and will be held from May 14 - 15, 2025 at Hilton Scottsdale Resort & Villas, Scottsdale, Arizona, United States of America.

Description:
This All New program will explore the unique challenges and solutions that Medicare plans are grappling.  Find out how thought leaders in the industry are:

• Understanding the Implications of the Final Rule: Assessing How the New MA Regulations Pressure Plans and Members

Creating Winning New Products: Key Market Differentiators:

• Redesigning the MA Product Portfolio: Delivering Products that Are Compliant, Aligned with Seniors’ Evolving Needs, and Reflect Value, Choice, and Affordability
• Evaluating Your Benefit Package Against the Competition: Conducting a Competitive Analysis of Product, Network, Benefits, Dis enrollments, Growth, and Member Composition
• Leveraging Data Analytics to Optimize MA Product Design: Gaining Actionable Insights into Member Needs to Drive Informed Plan Design
• Strengthening Behavioral Health within Medicare Advantage: Expanding Network Adequacy to Improve Access to Outpatient Behavioral Health Services
• Leveraging Virtual Care as a Key Component of the Benefits Package: Increasing Access to Telehealth and Digital Therapeutics as a Market Differentiator
• Advancing the Value Based Insurance Design Model: Addressing HRSN and Promoting Health Equity for Members in Socioeconomically Disadvantaged Areas
• Setting a Comprehensive Part D Strategy: Ensuring Your MAPD Product Positioning is Attracting the Members You Want and Driving Sustainable Growth

Leveraging Supplemental Benefits:

• Leveraging Supplemental Benefits as a Market Differentiator: Identifying the Supplemental Benefits that Drive MA Enrollment and Member Satisfaction
• Evaluating Supplemental Benefits’ Effectiveness: Developing Analytics Models to Determine the Impact of Specific Benefits on Increased Membership, Benefit Utilization, and Improved Health Outcomes
• Developing Special Supplemental Benefits for the Chronically Ill: Ensuring Evidence-Based Health Improvements that Reach and Benefit Intended Enrollees
• Educating Enrollees about the Full Range of High Impact Supplemental Benefits Available to Them and Notifying Them About Unused Benefits

New Market Penetration and Segment Growth:

• Responding To the Potential for an Increased Shopping Rate During the AEP: Strategies to Stand Out in a Crowded and Noisy Market
• Segmenting Members and Tailoring Marketing Messaging to Specific Needs: Understanding the Unique Challenges and Motivations of Each Segment and Focusing on Those Most Likely to Convert
• Increasing Your Investment and Focus on the SNP Population: Harnessing Opportunities for Growth
• Lessons Learned from a Complicated/Contentious AEP/OEP for Planning
• Developing Omnichannel Marketing Strategies that Align with Seniors’ Digital Shopping Habits: Maximizing Online Sources to Shop for and Compare Plans
• Advancing Age-In Medicare Marketing Strategies: Converting Commercial Members into Medicare Enrollees and Keeping Them Engaged as They Work Past Typical Retirement Age
• Plan Enrollment: The State Health Insurance Assistance Program Counselor Perspective

Driving Member Engagement and Improving the Member Experience:

• Taking a Multifaceted Approach to Engagement: Empowering Members, Identifying and Addressing SDoH, and Driving Retention and Loyalty
• Creating Distinctive Digital Experiences to Drive Engagement throughout the Healthcare Journey: Integrating Digital Health Capabilities, Self-Serve Tools and Mobile Experiences to Meet Specific Member Needs During Onboarding and Beyond
• Boosting Retention During the OEP and Year Round: Proactively Communicating with Members, Building Brand Loyalty, and Strengthening Messaging to Reduce Switching Behaviors
• Improving D-SNP Member Outreach: Easing Barriers of Engagement and Creating Personalized Messaging for This Vulnerable Population
• Collecting Social Risk Data and Acting on That Data through Engagement: Leveraging New Channels for Member Engagement to Meet Members Where They Are and Drive Success in the Health Equity Index