Secrets to a Successful Practice Workshop is organized by International Association for Physicians in Aesthetic Medicine (IAPAM) and will be held on Oct 18, 2024 at Sonesta Suites Scottsdale Gainey Ranch, Scottsdale, Arizona, United States of America.
Description:
• This program will cover all aspects of creating a business plan for an aesthetic medicine practice or medical spa.
• The Workshop will cover the keys to operating a SUCCESSFUL and profitable practice which include developing your practice’s purpose, creating people processes, marketing strategies and tracking systems.
• Financing Options (practice and SBA loans, equipment leasing, cash).
• Practice layout and examples of inside practice design.
• Target Demographics for your Procedures.
• Developing a menu of Treatments and Pricing Strategy.
• Establishing Aesthetic Practice Protocols for your staff.
• Creating an effective Marketing Plan to GROW. Including incorporating low-cost internet marketing strategies (i.e. search engine optimized, social media marketing with Facebook, Twitter, Yelp, and LinkedIn, and writing press releases).
• Finding the Right Location.
• Staffing: clinic roles, compensation, and editable job descriptions included!
• Federal and State legal and regulatory issues (who can and cannot do which procedures)
• How to Read Financials.
• Understanding your practice’s core PURPOSE.
• Implementing TEAM processes.
• Create TRACKING systems.
• Earn 6.5 CME’s.
• *BONUS* – You will receive a Business Manual as well as the book “Secrets to a Successful Practice“.
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